Smartphones have transformed the way we live, work and play. The Pew Research Institute says 92% of adults own a cellphone, 68% own smartphones, and almost half own a tablet.
More and more of our day-to-day tasks are accessible via mobile because it’s a lot more convenient than sitting down with a laptop or desktop. And this trend isn’t going away – smartphone device ownership jumped 12% from 2015 to 2016.
What does this trend mean for mentoring? Well, if you want to reach your audience, you need to meet them where they are. And right now a majority of people are spending a significant amount of time on their mobile devices. On average, people in the U.S. check their phones 46 times per day. The trend toward mobile is even stronger with millennials. According to Google, 89% of millennials say they access the Internet on their smartphones more often than they used to, but in shorter bursts.
Mobile access makes it easier for participants to engage in their mentorships. That’s why Chronus has invested in our mobile technology to drive more successful mentorship experiences. The resulting participation and engagement rates emphasize what a difference mobile can make. To better understand the impact of mobile, let’s take a closer look at the user experience.
Make Mentoring Easy
Let’s say you have a mentee, Greg, who’s enrolled in your mentoring program and is paired up with a mentor. How can Greg engage in his software-based mentorship on a typical day? He has a few options to access his program:
1. Desktop/Laptop Browser Access
Greg can sit down at his desk and use his laptop, or desktop computer, to open a browser and access his program. This option comes with a few potential logistical limitations: Greg doesn’t always have his laptop with him. Nor is he always at his desk. Maybe a few “fires” pop up at work and he simply forgets to log in because he’s busy with other priorities.
Meanwhile, his mentor hasn’t heard from him lately. Tasks and milestones are slipping by because Greg’s a little preoccupied right now and his mentorship unfortunately isn’t always top of mind. Maybe Greg gets back on track and catches up. Maybe not. By the end of the mentorship, he may not have met all his goals or made the most out of his mentorship experience.
2. Mobile Browser Access
Since his program administrator has promoted the ease of mobile access, Greg knows he can bring up his program anytime, anywhere from his smartphone. Mobile access knocks down the logistical barriers. Greg can check in on his mentorship while he’s on the bus to work, while he’s eating dinner, or anytime he has his phone on him. With the prevalence of smartphones, Greg very likely has a smartphone, and it’s fairly intertwined in his day-to-day habits, especially if he’s a millennial.
In terms of convenience, mobile access has an advantage over desktop access. If Greg’s been busy at work, and suddenly remembers he hasn’t checked in with his mentor lately, it doesn’t matter where he is, if he has his smartphone on him, he can log in and stay on track. That’s great, if Greg remembers. But what if he doesn’t?
3. Mobile App Access
Thanks to an email from his program administrator, Greg knows he can download the Chronus app from the App Store or Google Play. He has full access to his mentorship and the convenience of mobile. So what’s the game changer?
The Chronus mobile app features push notifications that keep his mentorship top of mind. Greg’s been busy and hasn’t logged in recently? No problem! The app sends out a push notification letting him know he has an overdue task. He doesn’t even have to log in through a browser. As long as he has his phone, Greg can easily open the app anytime, anywhere, and get back on track with his professional goals.
What’s the Program Impact?
No matter how he accesses his program, he’ll have a seamless experience with full functionality. But if you were Greg, which option(s) would make it easier to stay up-to-date with your mentor? What’s the most convenient option?
Option 2 and 3 remove logistical barriers; that’s great win by itself! But option 3 takes the “top of mind” burden off Greg. If he’s preoccupied or forgetful, the app just gives him a little nudge. It keeps Greg plugged into his mentorship and it propels productivity.
With the launch of Chronus’ mobile experience, we’ve seen higher levels of program engagement – a 47% increase. Our investment in mobile also increased user participation by 34%. With the expanded access for participants on mobile, programs are able to create more productive mentorships.
Join the Move to Mobile
What can program administrators do to unlock this potential? Put on your marketing hat! Just because mobile access and apps exist, doesn’t mean your participants know it. And they might need a few nudges to get started.
Luckily for you, Chronus software has the components you need to run a small campaign that drives mobile adoption! Here’s a few ideas to get you started:
Use your program homepage to promote the app. It’s the first thing users see when they log in and it’s a great place to start promoting. Ask your Customer Success Manager about adding a button to the homepage that drives awareness and app adoption.
Run a short email campaign to reiterate the message. You’re already using Chronus software to email participants about the program. You can also use it to tell them about the ease, convenience, and helpful reminders that come with the Chronus app.
Leverage Chronus software announcements to encourage users to use the app. Using a drafted notification, you can easily publish the announcement to all program participants.