In the quest to recruit and retain younger members, how can professional associations increase the value of membership? Mentoring programs directly address the mission of professional associations: to connect industry professionals (or students) and facilitate the exchange of industry knowledge and career (or academic) advice to help members further their professional development. With topical mentoring, members focus on a specific concept and its real-world applications.
Topical mentoring is particularly valuable to students and less experienced professionals. With topical mentoring, you can:
For associations, finding and working with a well matched mentor adds hugely to the value of a young person’s membership. This well-networked demographic will then spread the word, making attraction and retention of millennials more effective.
When running a mentoring program isn’t your only job, you need an efficient solution. That’s why Chronus provides automated workflows, self-matching for members, and automated campaigns so you can manage the program in a few hours a month, freeing up time to focus on other mission-critical responsibilities.