Chronus Mentoring &
ERG Resource Library
Chronus Institute Resource Library

How to Promote Your Mentoring Program to Maximize Enrollment & Engagement

“If you build it, he will come,” may have worked for Ray Kinsella in The Field of Dreams, but that approach won’t work for mentoring program enrollment and engagement. Promoting and marketing your mentoring program is a key component of your strategy when it comes to increasing participation.

With January’s National Mentoring Month right around the corner, there’s no better time to start getting the word out about mentoring in your organization!

In this webinar, we will share best practices and tips to help you promote and launch your mentoring program. These resources will encourage participants to sign-up, engage, grow with and remain a part of your organization.

Learn more about:

  • Why promotion is important
  • Promotion tips and best practices
  • Measuring your promotion efforts
  • Keeping the energy alive as you scale your mentoring strategy

Watch the on-demand today!


About the Speakers:

Avia Bell King
Avia Bell King / Customer Success Manager / Chronus

In her role as a Customer Success Manager, Avia interacts with clients from a variety of industries, including government, healthcare, real estate and construction, utilities and manufacturing.

Avia is passionate about mentoring and credits her mentors for inspiring her to dream. With a background in Learning and Development, she has firsthand experience with how mentoring and coaching improve both performance and retention.

Her educational background includes a BA in Business Administration and an MS in Industrial Organizational Psychology from Baker College. She is a Certified Customer Success Manager (SuccessCOACHING) and a Scrum Master.

Mackenzie Hoy
Mackenzie Shoemaker-Hoy / Enterprise Customer Success Manager / Chronus

Mackenzie Shoemaker-Hoy is an Enterprise Customer Success Manager who works with Chronus customers to fully utilize their programs to achieve their mentoring goals.

Mackenzie is a firm believer in the power of human connection as a catalyst for change. Through her educational experiences and professional career, she’s been a champion for under-resourced communities, creating access to programming that connects individuals with opportunities to succeed.

Mackenzie has most notably served in efforts to scale Emergency Aid efforts to universities across the United States, helping students facing severe financial hardship to ensure continuous access to education. She’s also served as a mentor and leverages her experiences to expertly guide customers in critical conversations to create a greater impact on their communities across the globe.

Mackenzie is a Certified Customer Success Manager (Levels 1 & 2 – Success HACKER) and is also a Certified Diversity, Equity, and Inclusion Champion (CDEIC – awarded by Brandon Hall).

Mackenzie holds a Master of Education in Leadership in Higher Education from the University of Washington, as well as a Bachelor of Science in Digital Communications from Oregon State University.

Aaron Bright
Aaron Bright / Content Marketing Specialist / Chronus

Aaron Bright is a content marketing specialist at Chronus. Using his passion for building brands & products through storytelling, he channels his creativity to help organizations embolden the best from their people. Working side by side with industry thought leaders, Aaron helps organizations work smarter and optimize top talent through mentoring, development, inclusion and support. Prior to Chronus, Aaron was a Content Specialist for Hub Group. He attended Stanford University and received a BA in Science, Technology, and Society.

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