At Chronus, purpose is the foundation that powers everything we do. Far from being a temporary motivational tool, it’s a strategic driver that fuels productivity and success, both for individuals and teams. Purpose is the key to connecting employees with their “why,” making them more engaged, focused and productive.
In my career, I’ve seen how aligned purpose translates into real performance gains. Employees who connect with their purpose are not just more fulfilled—they’re significantly more productive. Mentoring and Employee Resource Groups (ERGs) play a vital role in unlocking this potential, providing employees with the guidance and support they need to thrive. It’s why we were excited to acquire Imperative earlier this year—a platform that fosters meaningful 1:1 conversations to align careers with purpose, maximizing both personal and business outcomes.
Why Purpose Fuels Us
A clear sense of purpose enhances individual fulfillment and impacts the bottom line. And as Mark Twain famously said, “The two most important days in your life are the day you’re born and the day you find out why.” This resonates on an organizational level, too. When people feel connected to a bigger mission, their commitment and productivity soar, delivering measurable ROI.
At Chronus, we’re committed to creating a culture where purpose-driven work is at the core. Our development platform, which includes mentorship and ERG solutions, helps companies combat disengagement and lack of productivity. By centering purpose, companies are seeing real gains: greater productivity, improved retention and employees who are motivated to go the extra mile, creating an environment where both people and profits thrive.
Purpose isn’t just an idea for us—it’s what sets us apart from other companies in our industry!
Purpose at Work: Creating Meaning and Impact
Since integrating Imperative’s research-backed purpose approach into the Chronus platform, I’ve witnessed how aligning personal purpose with professional goals transforms the work environment, making it more fulfilling. Purpose-driven employees bring measurable benefits to their organizations. With Chronus, organizations see:
- 125% increase in productivity: Purpose-driven employees are significantly more engaged in their roles, resulting in higher productivity.
- 30% boost in performance: When employees find meaning in their work, they perform at a higher level.
- 57% higher eNPS scores: Employees who feel purposeful are more likely to recommend their workplace, enhancing the company’s reputation.
- 20% increase in retention: Purposeful employees stay longer, reducing turnover and the associated costs.
Purpose at work isn’t about “soft” benefits—it’s a productivity and profitability booster that affects the top line and bottom line. Companies that align purpose with their culture see long-term returns, both financially and in employee loyalty. Purpose is the backbone of engagement, helping businesses save money, make money and build resilient teams.
Chronus’ Purpose-Driven Approach
At Chronus, we integrate purpose across our mentoring, ERG and development programs to maximize both individual and organizational growth. Purpose is a practical tool embedded in our platform.
You might feel that purpose is difficult to define concretely. So, here are some questions I like to consider:
- Is it a cause?
- Is it about a revelation?
- Is it a matter of obtaining luxury or accomplishments?
When it comes to understanding what makes up purpose, we follow the RIG Framework—Relationships, Impact and Growth—to enhance employee fulfillment. This model focuses on the motivations and passions of a person to be fulfilled in their everyday. It highlights the importance of building meaningful connections, creating measurable impact and driving continuous growth.
With this foundation, we’ve added the following functionality to the Chronus platform to enable and activate purpose:
- Purpose Assessment: A quick, science-based assessment identifies employees’ core purpose drivers, offering insights and tips for enhancing performance.
- Purpose Activation Workshops: Workshops guide mentoring and ERG participants in uncovering their intrinsic motivators, connecting them more deeply with their work and colleagues.
- Purpose-Enhanced Matching: Our matching algorithm connects employees with mentors or peers who share similar purpose drivers or offer a different perspective, creating more meaningful connections.
- Purpose-Based Conversation Guides: Conversation guides provide prompts for purposeful discussions, helping employees, mentors and mentees unlock their purpose together.
- Purpose Analytics: Administrators can track the impact of purpose-driven mentoring and ERG programs through measurable analytics on the program dashboard.
At Chronus, we’re making it easier for employees to find meaning in their work. With purpose assessments, workshops, personalized matching, conversation guides and impact tracking, we’re empowering organizations to build a culture where purpose and productivity go hand in hand, creating a workforce that’s fulfilled and focused on contributing to the organization’s goals.
When employees feel connected to their work, everyone wins.
Leadership and Purpose: Transforming the Way We Lead
When I took the Purpose Assessment, I found out I’m an:
Empowerer—my purpose is to bring people together so we can elevate our game as a team. I’m a values-driven leader, passionate about making a real impact, whether it’s in business, government or nonprofits. I believe in personal responsibility: we value things more when we’ve earned them, and our actions should have consequences. In a world that often feels divided, I love aligning people around shared goals so we can move forward together.
I learned that my dominant driver involves bringing groups together to elevate their game. My purpose is to create environments where teams and organizations thrive through ownership and engagement. As CEO, this driver has profoundly shaped the way I lead. This emphasis on collaboration is deeply embedded in my leadership style at Chronus. When teams rally around a shared purpose, extraordinary things happen!
I’ve always been focused on building community, but great leadership goes beyond managing tasks—it’s about inspiring people toward shared goals. Knowing my strengths as an Empowerer has helped me understand my own motivations and communicate them with others. This insight lets me look at daily tasks and projects with a fresh perspective, making me a better connector and collaborator. It’s created a stronger, more cohesive team environment where people feel empowered to tackle challenges together, which ultimately makes Chronus more successful.
Purpose in Action: Turning Vision into Reality
At Chronus, purpose is something we live every day. From our mentorship and ERG programs to team collaborations, it’s embedded in everything we do, keeping us focused and aligned with our goals.
Curious to learn more? I invite you to explore our Purpose at Work webinar.
This resource offers insight into why aligning purpose is crucial for both employees and employers. The webinar also calls out how purpose-driven organizations see higher engagement, productivity and retention. Whether you’re an HR leader or a senior executive, this webinar provides actionable strategies to build a culture where everyone benefits.
At Chronus, we’re not just about making employees “feel good.” We’re building a future where purpose drives real results, helping companies create environments where employees are valued, motivated and performing at their best. This commitment to purpose is the reason we lead the industry, helping organizations grow both their people and their profits.
