Alida Mooreston

Alida Mooreston

Alida is a storyteller who loves connecting the right words to the right people at the right time. Her experience includes web copy (full websites and microsites), social strategy, print, email campaigns, case studies and magazines for the likes of Socrata, Payscale, Cherwell Software and more.

How to Build Effective Employee Engagement Strategies

Employee engagement is one of the most important and most prioritized aspects of a business. A recent Gallup poll found that 87% of employees are not engaged in their work, meaning they are not involved in, enthusiastic about or committed to their work or workplace. This lack of engagement costs U.S. companies $450 billion per year in productivity. When you … Read more